Kalamazoo, Michigan, built from vast farm lands to a city that holds over 300,00 residents, mostly comprised of college students and legacy families.  Throughout the year, Kalamazoo is the host of many city events, catering to all characters of life.  Included in these events is Art in the Park, an annual recycled art competition.  I created from a simple promotional item, a full campaign encompassing billboards, posters, and event media.